With its vibrant pink skin, juicy flesh, and exotic flair, Vietnamese dragon fruit is taking the world by storm. Once a hidden gem of Southeast Asia, this tropical superfruit is now a rising star in global produce aisles—from Tokyo and Seoul to Los Angeles and Paris.
Nicknamed Vietnam’s “national treasure”, dragon fruit is more than just a fruit. It’s a symbol of the country’s rich soil, hard-working farmers, and growing innovation in agriculture. Today, Vietnam leads the world in dragon fruit exports, supplying over 40 countries with this eye-catching, nutrient-packed delight.
Consumers around the globe are drawn to its refreshing flavor, low calories, and rich source of antioxidants, fiber, and vitamin C. Whether sliced fresh, blended into smoothies, or featured in premium desserts, dragon fruit has earned its place in the hearts—and shopping carts—of health-conscious buyers.
What’s behind its global success? Vietnamese producers are embracing GlobalG.A.P standards, investing in cold-chain logistics, and constantly improving quality to meet the strictest import requirements. This ensures every fruit reaches shelves in perfect condition—firm, sweet, and ready to eat.
As demand for exotic and healthy foods grows, Vietnam’s dragon fruit stands tall as a true superfruit ambassador, proudly carrying the taste of Vietnam to the world.
