Once hidden behind garden fences in rural Vietnam, the vibrant dragon fruit—known locally as Thanh Long—has broken free from its humble roots to become a global sensation. Today, this dazzling tropical fruit is not only a household favorite but also a billion-dollar export icon.
🍈 A Star is Born in the Tropics
With its fiery pink skin and speckled white or crimson flesh, dragon fruit looks like something out of a fantasy novel. But behind its exotic charm lies a real success story: Vietnam now supplies over 80% of the world’s dragon fruit, making it the undisputed global leader.
From bustling markets in Bangkok to supermarket aisles in Berlin, the fruit’s sweet, refreshing taste and powerhouse of antioxidants have won hearts across continents.
Branding a Nation with a Fruit
Vietnam isn’t just exporting a crop—it’s exporting a story, a culture, and a brand. Through geographical labeling, organic certifications, and quality control, Thanh Long has become more than fruit—it’s a national ambassador on the global stage.
Behind each shipment is a network of passionate farmers, cooperatives, and exporters working to uphold Vietnam’s agricultural reputation.
💡 Smart Farming Lights the Way
Innovation plays a key role in this journey. Farmers use LED lights to trick plants into blooming out of season, and digital apps track soil moisture and disease patterns. This fusion of tradition and technology helps ensure Vietnam’s dragon fruit farms are both productive and sustainable.
🌍 Crossing Borders, Facing Challenges
Despite its rise, the dragon fruit industry faces growing pains: price drops, trade restrictions, and climate stress. Diversifying export destinations and investing in value-added products like dried dragon fruit, juices, and skincare are now crucial steps forward.
🍽 More Than Just a Fruit
To the world, it’s a superfruit. To Vietnam, it’s pride in every bite. From rural gardens to global markets, dragon fruit is not just transforming lives—it’s redefining how the world sees Vietnamese agriculture.
